Prove retained-client ROI. Not just cost-per-lead.
Fount is the conversion layer on top of the traffic you already send. Attribute signed retainers back to the channel that earned them — and monetize bad-fit leads instead of throwing them away.
What an agency needs a system to prove to its firms.
- Show retained-client ROI per channel, per firm — not just form-fills.
- Attribute signed retainers back to the campaign that earned them.
- Monetize bad-fit leads through the Buyback marketplace instead of discarding them.
- Give firm clients a shared view of the funnel from spend to signed retainer.
- Prove the case is not leaking after handoff to the firm.
The three things agencies push back on first.
Revenue Attribution and Cohort Reports connect the same channel to the retained dollar, not just the form-fill.
Fount stays on top of the firm's existing PMS. Nothing to migrate, nothing to swap out.
Lead Buyback and the Attorney Network are opt-in. A firm's leads stay the firm's unless it routes on purpose.
Six capabilities an agency can put in front of its firms today.
- Source AttributionAvailable in prototypeAcquire / Demand
Track every opportunity from Fount, website, Google Ads, SEO, referral, directory, agency, partner, social, phone, and chatbot.
Try it in the sandbox → - Revenue AttributionAvailable in prototypeAnalytics / Reporting
Fees by source, practice area, attorney, campaign, agency, and geography.
Try it in the sandbox → - Cohort ReportsAvailable in prototypeAnalytics / Reporting
First week, first pay, second pay, retention, cancellation reasons, and revenue cohorts.
Try it in the sandbox → - Lead Buyback MarketplaceAvailable in prototypeMarketplace / Network
Buy, credit, or route bad-fit leads from law-firm websites into the broader Fount marketplace.
Try it in the sandbox → - Real-Time BiddingAvailable in prototypeMarketplace / Network
Lawyers bid for lead types, geographies, practice areas, urgency, and case value.
Try it in the sandbox → - Attorney NetworkAvailable in prototypeMarketplace / Network
Verified lawyers, practice areas, geography, availability, and performance.
Try it in the sandbox →
From campaign spend to attributed retainer — six steps, all prototype-live.
- 1Campaign runs
Your agency drives traffic to a firm client's site or landing page as usual.
- 2Attributed lead
Source Attribution + Campaign Attribution tag each lead back to the campaign that produced it.
- 3Qualified once
Lead Qualification Engine scores fit before anyone on the firm side spends time on it.
- 4Fork: signed or bad-fit
Good-fit leads move to consult booking. Bad-fit leads are routed to the Buyback marketplace so the spend isn't wasted.
- 5Retainer attributed
Signed retainer rolls up to the originating campaign in Revenue Attribution — not just the form-fill.
- 6Cohort report
Monthly Cohort Reports show retained-client value per channel, per firm — the conversation you actually want to have.
Every capability on Fount is one of three states — Available in prototype, Connected preview, or Vision. Counts and lists are computed from the same registry this page reads.